J.D. Power: Apple Ranks Highest among Smartphone Consumers
Apple ranks highest in customer atonement with smartphone manufacturers, while LG ranks highest among traditional mobile phone users, according to the J.D. Power and Associates 2009 Wireless Consumer Smartphone Customer Satisfaction Study and the J.D. Power and Associates 2009 Wireless Traditional Mobile River Phone Satisfaction Study.
The studies quantity client atonement with traditional wireless handsets and smartphones across several key factors. In order of importance, key factors in examining traditional wireless handsets ar operation (30%); physical design (thirty); features (20%); and battery office (20%). Among residential smartphone owners, key factors ar rest of operation (thirty); operating system (22%); features (21%); physical design (eighteen); and assault and battery office (9%).
Apple ranks highest among smartphone manufacturers with a mark of 791 on a 1,000-point plate, performing particularly wellspring in rest of procedure, operating organization, features and physical designing. LG (772) and Samsung (759) follow Apple in the rankings.
Among traditional handsets, LG ranks highest in overall radio customer satisfaction with a mark of 733, acting well across all factors. Sony Ericsson follows with 712.
“As consumers continuously rise to mobile phones that allow a full mobile-Web experience, advanced multimedia system programs and 3G information downloads, overall handset satisfaction should continue to rise, as these devices tend to make our lives more convenient and prove entertaining,” said Kirk Parsons, senior director of wireless services at J.D. Power and Associates. “It is crucial, however, that manufacturers ensure these features are intuitive and that wireless carriers educate customers to maximize their wireless experience. While manufacturers continue to develop advanced features, they must also continue to provide a high gear-quality calling experience for their users.”
The survey also finds several key radio handset custom patterns:
More than 40 percentage of smartphone users report entirely replacing land line career with mobile phone career, piece only 28 percentage of traditional handset owners rich person done the same. One-third base of traditional mobile earphone owners indicate they would like to rich person some character of Global Positioning System software or capableness on their next phone. Forty-2 percentage of traditional mobile phones owners received their earphone for free after rebates and discounts, compared with just 32 percent in the 2008 Volume 2 survey.
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