Mobile River Application Revenues to reach $25bn by 2014
Sep 24, 2009 press releases
Direct and indirect revenues from mobile applications ar expected to exceed $25bn by 2014, with growth fueled by a raft of memory launches targeting both high gear-remainder and bulk market handsets, according to a new report from Juniper Research.
The mobile applications reputation found that piece the overwhelming bulk of application (app) revenues ar currently accrued from one-off downloads, the increasing utilization of in-app billing to enable incremental revenues from additional mobile content will see value-added services (VAS) providing the dominant gross flow by 2011. It also noted that many Tier 1 operators would seek to deploy their own app stores in a bid to maintain content revenue contribution.
However, the Juniper mobile applications report stressed that in the longer terminus, the greatest benefits to operators would be derived from information revenues associated with app custom rather than from the retail monetary value of apps and subject – providing that the operators rejected the walled garden approaching. According to reputation generator Dr Windsor Holden, “Data gross growth is dependant upon operators embrace policies which enable surface access – a policy which also involves facilitating app stores which compete with their on-portal offerings.”
In addition, the reputation noted that, given the fact that app stores currently cater exclusively for smartphones, then operators, developers and subject providers would be unwise to ignore opportunities from traditional app and content dispersion and monetisation channels.
Other findings from the Juniper reputation include:
•Games volition remain the largest category in terms of overall app downloads and revenues, although Multimedia & Entertainment apps will attract the greatest share of VAS revenues from 2009 onwards
•App stores present a significant challenge to traditional content aggregators who may be obliged both to expand the range of their subject portfolios and to amend their business models to remain viable
Tags: metrics, mobile applications, mobile apps, mobile apps news, mobile apps revenues, mobile technology news and information, press releases, tech press releases
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