15bn tickets to be delivered via Mobile Phone by 2014
Feb 2, 2010 market, mobile, phones
A new study by Juniper mobile_connections_worldwide.html’ title=’GSM Technologies to Reach 4 Billion Mobile Connections Worldwide’>Research has forecast that nearly 15 billion tickets will be delivered to subscribers’ mobile devices worldwide by 2014, compared to just over 2 one thousand million this class.
The new Mobile River Ticketing report found that services ar development fastest in the transport sphere, with SMS, prevention computer code and, increasingly, app driven services organism offered by railing & subway companies and airlines.
But the potential of mobile ticketing does not stop there. John Major movie theater chains, concert organisers and sports teams are latching on to the commercial viability, which is driven by both cost nest egg and the up-sell revenue potential – not to honorable mention convenience for the user. There ar also new entrants from a diverseness of angles such as apps beginning-ups and mobile commerce providers quest to grasp the opportunities they can see.
Report author Howard Wilcox stated: “Although 15 billion sounds large, it is in fact it a small share of sum tickets issued – there is plentifulness of scope for innovative solutions to penetrate this marketplace. Next steps volition see more widespread purchasing on mobiles, as well as use of NFC tickets. Currently however there are only limited examples of NFC ticketing custom exterior of the Far East owing to the lack of device handiness.”
Juniper Research has gained a unique marketplace insight into the likely future tense developments directly from the heart of the market through its primary inquiry interviews with leadership mobile ticketing operators, application developers, consultants and vendors. The report includes a detailed Captain Hicks class market prediction suite covering key market parameters.
Further key findings from the reputation include:
* Western Europe volition be the leadership region in 2014 based on figure of mobile tickets delivered, taking over from current leader, Far East & China area
* Market constraints include business models and coordinating ticketing schemes across multiple operators
Tags: billion, contact, market, mobile, mobile technology news and information, research, ticketing, tickets
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