BIC Concert Lighter is like Zippo’s iPhone app, only with different lighter

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BIC Concert Lighter is like Zippo’s iPhone app, only with different lighter

Mar 6, 2010 app store, itunes, phones

BIC is using modern font smartphones as a marketing instrument to promote its lighters. The company has launched the BIC Concert Lighter diligence to address the concert-goers and their “need” to signal admiration of a particular strain or to petition an encore. Actually, it seems to me their selling folks (or an ad agency) thought they need to design out “something innovative” and decided to go for the growing number of smartphone users.

The application is available on multiple chopine — including the iPhone/iPod Touch, BlackBerry (NSDQ: RIMM) Storm and a number of Android-powered devices. You can select a design of the lighter, “experience BIC’s authentic flick auditory sensation,” and soar-to-fire (when application is run in the so called concert manner).

Additional selective information is available from here and iPhone/iPod Touch users tin grab BIC Concert Lighter from here (iTunes).

As a admonisher, some meter ago, Zippo has released a similar iPhone diligence, which turned to be very popular at one point.

BIC Concert Lighter (FREE) [iTunes link]

Tags: app reviews, app store, entertainment, games, ipad apps, iphone app, ipod touch app, itunes

This entry was posted on Saturday, March 6th, 2010 at 12:40 pm and is filed under app store, itunes, phones. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.