Mobile Instant Messaging Use to Triple in Five Years
Jun 21, 2011 broadband, phones
A new reputation published by Juniper Research forecasts that the figure of mobile IM (Instant Messaging) users will exceed 1.3 billion by 2016. This tripling of users from cobbler’s last year will be driven by the arrival of new services, such as Apple’s iMessage, and continued growth of existing services, such as AOL’s AIM, Blackberry Messenger, Microsoft’s Windows Live, Skype and Yahoo! Messenger.
The launch of these free people Mobile IM services has been facilitated by the increasing number of smartphones in manipulation, low-price data packages and the exploitation of high hurrying mobile networks. While some IM services are ad-funded, most are viewed by the operators as client retention tools, with the only cost to the substance abuser organism the information usance charged. However, the report finds that, while users of these services volition grow, they will not challenge SMS as the primary means of text communication on mobile handsets.
Mobile Messaging Markets Report source Daniel Ashdown argues: “SMS has I distinct reward over ‘over-the-top’ services: its ubiquitousness. With an SMS I know I tin can reach almost any handset in the earthly concern, if I wealthy person its figure. While IM services wealthy person some advantages, such as real number-time communicating and apparent absence of price, the market is fragmented by different services which cannot communicate with each other.”
Within the SMS marketplace, receipts from Application-to-Person (A2P) SMS volition exceed $70bn by 2016, overtaking Person-to-Person (P2P) during that class. A2P messaging – defined as those messages which are sent to or from an diligence – has a wide variety of use-cases, including financial services, ticketing, and any other service involving sending or receiving a large number of messages.
Other key findings in the report include:
*Premium-pace SMS and MMS volition decline due to challenges from other forms of billing/delivery.
*MMS dealings and revenue will continue to grow, but A2P MMS volition not wealthy person as bigger impact as A2P SMS.
*Mobile email borrowing volition continue as the figure of handsets with QWERTY keyboards, Internet approach and larger screens increase.
Tags: analysts, broadband, consultants, forecasts, juniper research analysts, markets, strategy, technologies
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