BIC Concert Lighter is like Zippo’s iPhone app, only with different lighter
Mar 6, 2010 app store, itunes, phones
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BIC is using modern font smartphones as a marketing instrument to promote its lighters. The company has launched the BIC Concert Lighter diligence to address the concert-goers and their “need” to signal admiration of a particular strain or to petition an encore. Actually, it seems to me their selling folks (or an ad agency) thought they need to design out “something innovative” and decided to go for the growing number of smartphone users.
The application is
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Tags: app reviews, app store, entertainment, games, ipad apps, iphone app, ipod touch app, itunes
